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New Work Now – brand communication for ASSMANN office furniture

The world of work has changed enormously in recent years. The term "New Work" refers to the current and future demands that employees place on companies - from remote work and flexible furnishing concepts to ergonomically favourable workstations.

For over 80 years, the family-run company ASSMANN has been synonymous with high-quality solutions for the world of work. From a village joinery in Melle near Osnabrück, it has become one of the market leaders in the industry when it comes to planning, designing and realising modern working environments.

We have been supporting ASSMANN for years in its development from a purely manufacturing company to a provider of all-round solutions for modern working: Starting with the brand relaunch in 2018 and the resulting adapted brand communication towards specialist dealers, end consumers and employees, ASSMANN can now draw on a comprehensive portfolio of #MadebyMEDIUM marketing measures that more than do justice to the modern zeitgeist of the New Work theme.



  • TYPO3


With the #getting_ahed sustainability report, ASSMANN set standards in analogue and digital reporting in accordance with GRI standards. MEDIUM supported the long-established company from conception to realisation on both communication channels.

You can find more information about the ASSMANN sustainability report here.

ORGATEC is the leading trade fair for modern working environments. For ORGATEC 2023, we worked with ASSMANN to design an impressive trade fair presence, consisting of a multifaceted exhibition stand and accompanying media for every need.

ASSMANN 4ROOMS stands for the holistic conception and realisation of contemporary, inviting working environments. The appropriately designed card game is fun and illustrates the wide-ranging product and service portfolio of ASSMANN 4ROOMS.