Health topics for everyone: content marketing and brand design for Heimat Krankenkasse

Since early 2024, we have been supporting Bielefeld-based health insurance provider Heimat Krankenkasse with a wide range of content marketing and brand design services. The goal: to address insured persons and potential customers with relevant health and service topics and give Heimat Krankenkasse a consistent, modern image.

We prepare content such as nutrition topics, health tips, and services for Heimat Krankenkasse's various social media channels in a way that is tailored to the target audience. In addition, we write SEO-optimized advice and information texts for the website that make complex health topics understandable. We also critically examined and standardized the corporate design. Heimat Krankenkasse now presents itself on all channels with a consistent look that reflects its identity. To this end, we have revised a CD manual and developed a new PPT master to ensure consistent visual communication across all measures. Since then, we have also been supporting Heimat Krankenkasse in the implementation of various measures such as advertisements, posters, and flyers.

Content that informs. A look that convinces.