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An attractive employer brand in the “war for talent” Employer branding in SMEs

A strong employer brand can make the difference in the competition for young talent and experienced experts. A good corporate culture is also one of the most important decision-making criteria for applicants. Together with you, we will develop a strategy to show that you are the perfect employer for the future.

Let’s work together to strengthen your image as an employer.

"Culture eats strategy for breakfast!"

Peter F. Drucker on the importance of a good corporate culture, which brings companies more success than their strategy.

Current study results Emotional attachment to one's own employer is on the decline

*Quelle: Gallup Engagement Index 2022

81%

of employees assessed their chances on the job market in December 2022 as positive and consider this a good time to change jobs.*

13%

of employees surveyed feel a
strong connection to their work environment.*

18%

of employees have already mentally resigned due to a lack of emotional attachment.*

The path to successful employer marketing From strategy to a sustainable canon of values

Let’s go! We’ll find the core of your employer brand together.

We analyse the status quo and define the employer brand of the future (employer value proposition). This results in the tasks and measures required to achieve the goals for sustainable employer marketing.

We bundle your company’s values in the employer brand and convey them to the touchpoints of existing employees as well as future colleagues.

The result: lower staff turnover and more applications.

The subtle difference Employer Branding versus Personnel Marketing

What do we mean by employer branding?

  • The approach that formulates a brand core for the job market based on corporate values.
  • Develops the overarching employer brand for all HR activities.
  • Long-term positioning/brand building over several years.
  • Targets both existing and potential employees.

What do we mean by personnel marketing?

  • Is a part of the employer brand.
  • Comprises all operational measures for recruiting and retaining personnel.
  • Primarily targets potential employees.

Our Cases

New Work Now – brand communication for ASSMANN office furniture

Marketing strategy for the green system house

#go_further in terms of sustainability

Marketing for funeral parlours

MEDIUM says hello! Let's connect!

Contact

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Ansgar Büngener
  • LinkedIn:
  • Ansgar Büngener

    Managing director +49 521 933 000 0 [email protected]
    Sven Nöcker
  • LinkedIn:
  • Sven Nöcker

    Managing director +49 521 933 000 0 [email protected]