Product Campaign Full of Power

“How can we create more awareness for our power supply systems and showcase the full range of our product portfolio to our target audience?”
This was the question posed by our client WAGO, based in Minden – one of the world’s leading providers of connection and automation technology.

WAGO approached MEDIUM with this challenge: to develop a holistic and brand-consistent product campaign that would address design engineers and technical purchasers, engaging them at the right touchpoints. The campaign idea needed to work not only on a single product level but also reflect the overarching system concept behind the entire product portfolio – a complex task.

From developing a strong, memorable communication concept in the form of a simple yet powerful campaign claim, to designing an attention-grabbing key visual and crafting tailored messages on both product and system levels – our interdisciplinary team from concept, editorial, and creative departments created a product campaign that impresses on every level and radiates the strength of WAGO’s power supply systems.
The campaign claim says it all: “Power to perform.”

Last but not least, we adapted this strong core idea across numerous communication assets (e.g., website headers, newsletter teasers, social media posts, display ads) to ensure a consistent cross-media presence across different channels.

The result: a memorable campaign with recognition value and true power – a happy client and a proudly roaring lion named MEDIUM. 🦁

Need a powerful idea for a campaign that truly reaches and engages your target audience?
Just get in touch! Together, we’ll develop the right concept and bring it to life for you.

www.wago.com